Luxury Travel Curated Around You

Our Raison d'être

what’s important to us?
…because survival is insufficient.

about us

The “r” in the logo is not really an “r”, but a Nordic rune called the raido. Stephanie first came across it and its meaning on a trip to Iceland years ago. While every rune has several different interpretations, the raido is mainly viewed as a travel rune with meanings such as “protection for the traveler” and “the journey is the destination”. The journey is the destination and not merely a means to an end. In the context of Raison d’Être Travel, this simply means that the planning process is not something to be rushed through, procrastinated on, or brushed aside. We truly love every aspect of traveling, including the planning, and our wish is to share that feeling with clients. Our goal is to prolong that initial giddy feeling of deciding to embark on a trip, truly elevating the experience as a whole. Let’s do this together.

Meet the team

meet the team

  • affiliations & preferred partners

    Virtuoso, by invitation only, is the world’s premier luxury and experiential travel network comprised of the top travel providers and destinations worldwide. Ultimately, Virtuoso is a network of relationships that grants you, the traveler, access to exclusive amenities, upgrades, and experiences.

    As a few examples of the type of invaluable access this network grants, Virtuoso advisors have arranged private, after-hours tours of the Louvre, tours of Cartier’s hidden atelier, and Cirque du Soleil birthday parties in the Grand Canyon.

  • All TRAVELLUSTRE members are proud members of Virtuoso. As an esteemed member of Virtuoso, we provide our clients with exclusive programs, value-added benefits, and extra amenities wherever they travel throughout the world. With worldwide connections, unparalleled expertise, and customized travel experiences, TRAVELLUSTRE works within the Virtuoso network to ensure personal preferences are reflected in every aspect of our clients’ trips. The combination of all these assets and our dedicated team of travel lifestyle consultants will deliver the best value and a lifetime of memories.

  • Raison d’Être Travel, as a member of TRAVELLUSTRE, has been named a Forbes Travel Guide-endorsed agency. Forbes Travel Guide is the only independent global rating system for luxury hotels, restaurants, spas, and ocean cruises. The coveted Five-Star, Four-Star, and Recommended awards are earned through incognito inspections on FTG’s hundreds of exacting quality and service standards. We are honored to be recognized by the global authority on luxury hospitality for our commitment to providing our clients with exceptional experiences.

    Stephanie Williamson is also honored to be a part of The 1000, a club for the world’s most influential travel advisors the world's most influential travel advisors, along with being recognized by Conde Nast as a 2026 Top Travel Specialist..

partners & affiliates

Corporate Travel

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YOur Raison d'Etre

Leisure Travel

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